{"title":"26 The Pure Essentials for Men","description":"\u003cp data-start=\"248\" data-end=\"483\"\u003eTrue style begins with the essentials.\u003cbr data-start=\"286\" data-end=\"289\"\u003e\u003cem data-start=\"289\" data-end=\"310\"\u003eThe Pure Essentials\u003c\/em\u003e collection brings together shirts, overshirts and knitwear designed to follow the modern man through every moment of his day — from work to leisure, from casual to refined.\u003c\/p\u003e\n\u003cp data-start=\"485\" data-end=\"621\"\u003eClean lines, premium fabrics and timeless silhouettes define pieces that never go out of style.\u003cbr data-start=\"580\" data-end=\"583\"\u003eBecause real elegance needs no excess.\u003c\/p\u003e","products":[{"product_id":"pure-raglan-crew-neck-sweater","title":"PURE | Raglan Crew Neck Sweater","description":"\u003cp style=\"text-align: center;\"\u003eA crew-neck sweater crafted in warm wool with a fine gauge 12 knit. Designed with raglan sleeves and thumb-hole cuffs, it delivers a casual, sporty feel while maintaining a clean, refined look. Finished in a regular fit for everyday comfort and versatility.\u003c\/p\u003e","brand":"PURECLO","offers":[{"title":"XS","offer_id":48162150514917,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":48162150547685,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":48162150580453,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":48162150613221,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":48162150645989,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":true},{"title":"XXXL","offer_id":48162150678757,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7694\/3589\/files\/L76MAGL74_MAG24012_0_600x_c441146c-b5b5-4ba2-9416-c08ddaf90168.jpg?v=1765845600"},{"product_id":"pure-shirt-sweater","title":"PURE | Shirt Sweater","description":"\u003cp style=\"text-align: center;\"\u003eA refined wool shirt sweater crafted in a fine gauge 12 knit. The knitted construction ensures exceptional comfort and natural adaptability to the body while maintaining a clean, tailored silhouette. Finished with dark horn buttons and a regular fit, it delivers a casual, sporty elegance ideal for modern layering.\u003c\/p\u003e","brand":"PURECLO","offers":[{"title":"XS","offer_id":48162192556261,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":48162192589029,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":48162192621797,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":48162192654565,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":48162192687333,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":false},{"title":"XXL","offer_id":48162192720101,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":false},{"title":"3XL","offer_id":48162192752869,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":false},{"title":"4XL","offer_id":48162192785637,"sku":null,"price":49.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7694\/3589\/files\/L76MAGL73_MAG24012_0_600x_81387558-4449-4fa3-ba93-39cd182c6f3b.jpg?v=1765846407"},{"product_id":"pure-texas-shirt","title":"PURE | Texas Shirt","description":"\u003cp style=\"text-align: center;\"\u003eA luxurious overshirt crafted in soft cashmere with a fine gauge 12 knit. The construction offers exceptional comfort and natural adaptability, while the regular fit ensures a relaxed yet refined silhouette suitable for layering or standalone wear.\u003c\/p\u003e","brand":"PURECLO","offers":[{"title":"XS","offer_id":48162209759461,"sku":null,"price":54.9,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":48162209792229,"sku":null,"price":54.9,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":48162209824997,"sku":null,"price":54.9,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":48162209857765,"sku":null,"price":54.9,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":48162209890533,"sku":null,"price":54.9,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":48162209923301,"sku":null,"price":54.9,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":48162209956069,"sku":null,"price":54.9,"currency_code":"GBP","in_stock":true},{"title":"4XL","offer_id":48162209988837,"sku":null,"price":54.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7694\/3589\/files\/L76MAGL23_MAG24006_02NNN_0_600x_a3386598-9c2a-4000-a854-fe6bc2a7a1a6.webp?v=1765846784"},{"product_id":"pure-overshirt-sweater","title":"PURE | Overshirt Sweater","description":"\u003cp style=\"text-align: center;\"\u003eAn oversized overshirt sweater crafted from soft cashmere in a chunky gauge 7 knit. The construction offers exceptional comfort and a relaxed fit, combining cozy warmth with a contemporary, laid-back silhouette.\u003c\/p\u003e","brand":"PURECLO","offers":[{"title":"XS","offer_id":48162220409061,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":48162220441829,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":48162220474597,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":48162220507365,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":48162220540133,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":48162220572901,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":48162220605669,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"4XL","offer_id":48162220638437,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7694\/3589\/files\/K76MAGI12_MAG24006_0_600x_1.webp?v=1765847124"},{"product_id":"pure-texas-shirt-1","title":"PURE | Texas Shirt","description":"\u003cp style=\"text-align: center;\"\u003eA Western-style shirt crafted from a cotton–lyocell blend, featuring a classic chequered pattern. Designed in a slim fit, it delivers a modern, tailored silhouette while maintaining the casual, rugged charm of traditional Western styling.\u003c\/p\u003e","brand":"PURECLO","offers":[{"title":"XS","offer_id":48162239709413,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":48162239742181,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":48162239774949,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":48162239807717,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":48162239840485,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":48162239873253,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":48162239906021,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"4XL","offer_id":48162239938789,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7694\/3589\/files\/L75CAMK02_TES0L207_0_600x_1.webp?v=1765847434"},{"product_id":"pure-overshirt-jacket-2-pockets","title":"PURE | Overshirt Jacket – 2 Pockets","description":"\u003cp style=\"text-align: center;\"\u003eA versatile overshirt jacket designed for modern layering. Crafted in a premium fabric, it features a relaxed fit with two functional front pockets, combining casual utility with refined tailoring for effortless style.\u003c\/p\u003e","brand":"PURECLO","offers":[{"title":"XS","offer_id":48162250653925,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":48162250686693,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":48162250719461,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":48162250752229,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":48162250784997,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":48162250817765,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":48162250850533,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true},{"title":"4XL","offer_id":48162250883301,"sku":null,"price":69.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7694\/3589\/files\/L75GIAK08_TES0L184_0_600x_4a0a0828-7648-44d5-b8f0-7186801a3801.webp?v=1765847987"},{"product_id":"pure-cotton-shirt","title":"PURE | Cotton Shirt","description":"\u003cp style=\"text-align: center;\"\u003eA classic cotton shirt crafted for everyday elegance. Designed with a tailored fit and clean lines, it offers comfort, breathability, and a timeless silhouette suitable for both formal and casual occasions.\u003c\/p\u003e","brand":"PURECLO","offers":[{"title":"XS","offer_id":48162259435749,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":48162259468517,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":48162259501285,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":48162259534053,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":48162259566821,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":48162259599589,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":48162259632357,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true},{"title":"4XL","offer_id":48162259665125,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7694\/3589\/files\/L75CAMK02_TES0L152_0_600x_9f94b248-96e6-4818-895a-7dcf5a6bfc19.webp?v=1765848228"},{"product_id":"pure-cotton-shirt-1","title":"PURE | Cotton Shirt","description":"\u003cp style=\"text-align: center;\"\u003eA refined cotton shirt offering a clean, tailored silhouette and all-day comfort. Crafted from high-quality cotton, it delivers breathability and versatility, making it a timeless essential for both smart and casual styling.\u003c\/p\u003e","brand":"PURECLO","offers":[{"title":"XS","offer_id":48162264678629,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":48162264711397,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":48162264744165,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":48162264776933,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":48162264809701,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":48162264842469,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true},{"title":"3XL","offer_id":48162264875237,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true},{"title":"4XL","offer_id":48162264908005,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7694\/3589\/files\/L75CAMK02_TES0L146_08_0_600x_6590ebc7-84db-4c18-b019-9df7d403947f.webp?v=1765848552"}],"url":"https:\/\/fr.pureclo.com\/collections\/the-pure-essentials.oembed","provider":"PURECLO","version":"1.0","type":"link"}